Google Business Updates to Double Verification

Importance of WordPress Website Updates
October 11, 2021

Google Business Updates to Double Verification


Google may now require some businesses to verify their identity with an additional method.

Due to the increasing amount of fraudulent Google Business profiles (Google’s business Listing, formerly called “Google My Business”), Google updated its help documents to state that it may require a business to verify themselves through multiple methods when newly registering their business listing.

Verification Methods

When first launched, Google only had a postcard verification method with a verification code. Currently, Google offers a few methods to verify a business listing with their Google Business Profile. 

  • Phone or text
  • Email
  • Video recording or live video call
  • Postcard

Now, Google may request some businesses to use multiple methods to verify their business.

If you don’t have a Google Business Profile for your company or have one but are unsure if you’re using this great marketing tool to its full potential, feel free to reach out to us. We’re here to help small businesses in West Michigan thrive online.

Stephen Geldersma
Stephen Geldersma
Partner, Creative Director // Client Services - Solving challenges through brand strategy, web design, and content creation. Digital strategist helping businesses grow. Stephen focuses on business development, client-agency relationships, and ensuring client success in aspects of Web Design, SEO, and Advertising Campaigns. He leads our creative team as well as working directly on web design for key accounts. Stephen also conducts quarterly and annual performance reviews with clients to show the positive impact 616 Marketing Group has on their business.

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